When people think of investments, they usually picture stocks, real estate, or gold. But what about diamonds? These timeless stones carry emotional, aesthetic, and sometimes financial weight. At Creekside Jewelers in Golden, CO, we often get asked whether diamonds are a good investment—and the answer depends on what you’re hoping to gain.
Let’s explore how diamonds hold value, what they mean as personal investments, and what you should know before purchasing one.
Do Diamonds Hold Their Value?
Yes—diamonds are known to hold their value over time.
Unlike mass-produced consumer goods, a well-cut, high-quality diamond does not depreciate in the same way. While you may not see dramatic financial returns like those in the stock market, diamonds maintain their inherent value. A 1-carat natural diamond purchased a decade ago for an engagement ring will still be worth something comparable today—especially if it’s certified and well-maintained.
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They’re durable: A diamond is the hardest natural substance on earth.
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They’re lasting: Properly cared for, diamonds remain unchanged for generations.
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They’re tangible: Unlike stocks, diamonds are physical assets you can enjoy every day.
Are Diamonds a Good Long-Term Investment?
When we talk about “long-term investment,” it’s essential to look at what you're really gaining.
Diamonds might not always generate large financial profit when resold. But they offer something else:
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Heirloom value: Diamonds passed down through families increase in personal significance over time.
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Emotional return: A diamond that marks a milestone or memory offers enduring emotional worth.
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Style longevity: A classic solitaire or a vintage diamond ring never goes out of style.
In short, diamonds are an investment in legacy and permanence.
What About Resale Value?
Diamonds do have resale value—but it’s nuanced.
Unlike gold, which is traded daily with set market rates, diamond resale depends on:
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Cut, clarity, color, and carat weight (the 4Cs)
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Certification from a reputable institution
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Condition and setting
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Market demand at the time of resale
You may not recoup the full retail price, but you’re unlikely to face significant loss on high-quality diamonds. And at Creekside Jewelers, we can guide you toward pieces that retain strong long-term value—whether it’s a GIA-certified diamond or a vintage estate ring with timeless appeal.
Why Do People Invest in Diamonds?
Most people who purchase diamonds aren’t looking to sell them later. They’re investing in:
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Milestones: Engagements, anniversaries, and personal victories
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Design: Custom pieces that reflect their individual story
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Legacy: Something meaningful to pass on
This kind of investment is less about market gains—and more about meaningful ownership.
Lab Grown vs. Natural: Which Is the Better Investment?
At Creekside Jewelers, we offer both lab-grown and natural diamonds. Both options offer significant value—though in different ways, reflecting distinct priorities.
Natural diamonds have a finite supply and a deep-rooted history, which means they generally retain a stronger percentage of their initial value in the secondary market. While diamonds, in general, are not typically financial investments, natural diamonds often hold more lasting intrinsic value for those looking for a traditional heirloom.
Lab-grown diamonds provide exceptional aesthetic value. They offer significantly more size and brilliance for the price, making them an outstanding choice for creating stunning, custom pieces like engagement rings without extending your budget. It's important to know that due to evolving production technologies and increasing supply, lab-grown diamonds have seen a decrease in resale value.
Want a large, flawless diamond without breaking your budget? A lab grown stone is a smart, beautiful choice. Want a rare, natural diamond to anchor your family’s story? We’ve got that too.
Let’s design a ring that suits your vision—whichever route you take.
How to Shop for a Diamond That Holds Value
If you want your diamond to retain its worth, focus on:
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Certification – Choose diamonds graded by institutions like GIA or AGS.
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Quality – The better the cut, clarity, color, and carat, the better it will hold value.
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Natural & Size - Typically larger natural diamonds hold their value the best.
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Classic Design – Timeless settings like solitaires, three-stone rings, or halo styles don’t go out of fashion.
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Craftsmanship – Fine craftsmanship ensures your piece will last through daily wear and generations.
At Creekside Jewelers, we specialize in engagement rings, vintage estate pieces, and custom designs—all crafted with heirloom quality in mind.
Investing in Forever
When you choose a diamond, you're investing in something that doesn’t fade. Not only do diamonds hold their physical and aesthetic value, but they become part of your family’s story—marking moments, carrying memories, and enduring through time.
Whether it’s a classic engagement ring, a pair of diamond earrings, or a custom design crafted in our Colorado studio, a diamond is a forever investment in beauty, memory, and meaning.
Discover Timeless Value at Creekside Jewelers
Located in the heart of Golden, Colorado, Creekside Jewelers has helped families invest in meaningful pieces since 1902. From expertly selected diamonds to custom heirloom jewelry, we’re here to help you choose something truly lasting.
Visit us at:
1206 Washington Ave, Golden, CO 80401
(303) 279-4246
Ready to find your forever? Make an appointment today.
